Wednesday, March 16

  • Pre-Conference Workshops


Jeff Adolphsen, N.C. State Historic Preservation Office


  • Breakout Sessions
    • Planning Gets You Money: Guiding the Implementation of a Shared Vision
      • Scott Stevens, City Manager, City of Goldsboro
      • Julie Metz, Downtown Development Director, City of Goldsboro
        Planning Gets You Money
    • Art Is SmART
      • Nancy Trovillion, Deputy Director, North Carolina Arts Council, Department of Natural and Cultural Resources
      • Geraldine Plato, Creative Community Builder and Principal, Plato Strategies
      • Jenny Moore, Executive Director, Vollis Simpson Whirligig and Museum
      • Sarah Merritt, Executive Director, Arts Council of Wayne County   Art is SmART
    • Lessons Learned from Main Street
      • Moderator: Rodney Swink,  Consultant, The Office of Rodney Swink and PlaceEconomics
      • Panelists: Randy Hemann, Assistant City Manager Community Services, City of High Point
      • Art Jackson, Economic Development Director, Greene County
      • Billy Parrish, Principal and Senior Downtown Advisor, Billy Parrish Consulting

Panel Presentation on Housing – B Parrish

Marketing Training Reading Bibliography – B Parrish

  • Bob Murphrey, Downtown Economic Specialist
  • Susan Moffat-Thomas, Downtown Revitalization Specialist

Panel discussion – no presentation

Top Ten Ways to Improve Your Main Street 2

Thursday, March 17

  • Keynote
    Pamela Herrmann – Small Business Success Rests on Entrepreneurial Readiness Pamela Herrmann, President, The Paragon Effect
  • Breakout Sessions
    • Fast Five Formula for Event Promotion
    • Blending New Design Strategies with Historic Resources
      • Kimberly Van Dyk, Planning and Community Revitalization Director, City of Wilson
      • Holton Wilkerson, Managing Partner, CommunitySmith
      • Patrick Reilly, President, Rehab Development

Blending New Design Strategies

  • Downtown Business Recruitment: Best Practices for Attracting New Retail
    • Hilary Greenberg, President, Greenberg Development Services

Downtown Business Recruitment

  • Partnerships Make Things Happen
    • Mary Rose, Planning Director, City of Clinton
    • Amanda Bradshaw, Director, Sampson County Small Business Center
    • Stuart Gilbert, Economic Development Director, Person County
    • Alicia Puryear, President/CEO, Roxboro Area Chamber of Commerce

Partnerships Make Things Happen

  • Placemaking Economics: Setting the Table for Downtown Revitalization
    • Jackie Turner, Urban Planner, RATIO
    • Matt Rueff, Economist, RATIO
    • Jennifer Sisak, Senior Associate/Architect, RATIO
      Placemaking Economics part 1

Placemaking Economics part 2

Placemaking Economics part 3

  • Redesigning Main Street – Understanding the Streetscape Redesign Process
    • Allison Platt, Principal,  Allison Platt & Associates
    • Fred Rash, Senior Project Manager, The Wooten Company
    • Julie Metz, Downtown Development Director, City of Goldsboro
      Redesigning Main Street
  • You Can Encourage Upper Level Residential Development
  • Legislative 101 – Asking for Help Doesn’t Have to Be Difficult
    • Moderator: Diane Young,  President, North Carolina Downtown Development Association

Panel discussion – no presentation

Friday, March 18

Joe Borgstrom – The Power of Downtown part 1, part 2
Joe Borgstrom, Principal, Place and Main Advisors, LLC