Ed McMahon

Senior Resident Fellow, Urban Land Institute

Ed McMahon holds the Charles E. Fraser Chair on Sustainable Development at the Urban Land Institute in Washington, DC where he is nationally known as an inspiring and thought-provoking speaker and leading authority on economic development and land use policies and trends.

As the Senior Fellow for Sustainable Development McMahon leads ULI’s worldwide efforts to conduct research and educational activities related to environmentally sensitive development policies and practices. He is also Chairman of the Board of the National Main Street Center and a Senior Advisor to ULI’s Healthy Places Initiative.

Biography

Before joining the Urban Land Institute in 2004, McMahon spent 14 years as the Vice President and Director of Land Use Programs for The Conservation Fund, where he helped to protect more than 5 million acres of land of historic or natural significance. He is also the co-founder and former President of Scenic America, a national non-profit organization devoted to protecting America’s scenic landscapes. Before that, he taught law and public policy at Georgetown University Law Center for 9 years and served in the U.S. Army, both at home and abroad.

McMahon is the author or co-author of 15 books and over 500 articles. His books include: Balancing Nature and Commerce in Gateway Communities, Better Models for Development in Virginia and Conservation Communities: Creating Value with Nature, Open Space, and Agriculture. McMahon also writes regularly for Urban Land Magazine, Planning Commissioners Journal and other periodicals. During the past 30 years, McMahon has worked with more than 600 communities in all 50 states on a wide variety of land use and economic development issues.
McMahon has served on numerous advisory boards and commissions including Chesapeake Conservancy, the National Trust for Historic Preservation, Preservation Maryland, the Doris Duke Charitable Foundation, the Home Depot Foundation and the Orton Family Foundation.

McMahon has a BS from Spring Hill College; an M.A. in Urban Studies from the University of Alabama, and a J.D. from Georgetown University Law School. He and his wife live in Takoma Park, Maryland.

Ben Muldrow

Partner, Arnett Muldrow & Associates

Ben Muldrow is a community branding and marketing expert who has spent the last 15 years assisting communities to develop identities that attract investors and encourage private and public organizations to commit to community development projects that lead to economic vitality, environmental stewardship, and social advancement.

As a partner at Arnett Muldrow & Associates, Ben has designed creative branding and marketing systems in over 500 communities across 38 states, making him a true global leader in the industry. He has also developed award-winning community branding systems gaining him recognition for his ability to combine strategic planning, brand development, interactive marketing, public relations and social media capabilities to yield impressive results.

Ben works with non-profits, government agencies and development corporations to unite a single and powerful effort toward successful community enhancement. He makes it his mission to lead project analyzes, strategic planning, communication and objectives that consistently exceeds projected goals, meet targeted deadlines and fall within set budgets.

A result driven leader, Ben’s vast network of partners, community influencers, governmental departments, corporate sponsors and non-profit organizations permits him a wide scope to find effective solutions for diverse and complex community projects which require innovative solutions and hands-on assessment.

As the lead community, branding strategist for the Greenville SC-based urban planning firm and their Mid-Atlantic office from Milford, Delaware, Ben has adopted an open process strategy including public design sessions and collaborative small groups to ensure that the vision and expectations of the community and project leaders are met.

Presentations – NC Main Street Conference 2018

*One week after the conference each session’s powerpoint presentation will be posted on this page.

Downtown Toolkit Session #1

Preventing Demolition by Neglect 

                   

Downtown Toolkit Session #2

Designing for Downtown

 

Downtown Toolkit Session #3

Historic Rehabilitation Tax Credits

 

Downtown Toolkit Session #4

Plan for Your Economic Success

 

Downtown Toolkit Session #5

Show Me the State Money

 

The Clayton Story

 

Keynote

Ben Muldrow

Partner, Arnett Muldrow & Associates

The Future of the American Downtown

BREAKOUT SESSION 1

Money Talk

 

BREAKOUT SESSION 2

Lighter, Cheaper, Quicker

 

BREAKOUT SESSION 3

Top 10 Tips of Creating an Entrepreneurial Downtown

 

BREAKOUT SESSION 4

Brand Score

 

BREAKOUT SESSION 5

Marvelous Managers of Change

 

BREAKOUT SESSION 6

10 Strategies for Creating Place

 

BREAKOUT SESSION 7

Business Assistance in the Age of Amazon

 

BREAKOUT SESSION 8

How to Train Yourself to Think Like a Marketer

 

BREAKOUT SESSION 9

It Takes a Champion

 

BREAKOUT SESSION 10

Farm to Downtown

 

BREAKOUT SESSION 11

Kickin’ It with Social Media

 

BREAKOUT SESSION 12

Business Bundling for Change

 

BREAKOUT SESSION 13

Planning for the Unexpected

 

KEYNOTE

Ed McMahon

Senior Resident Fellow, Urban Land Institute

21st Century Economic Development